Do you help with things like CRM implementation, website development, or marketing programs?

Yes — but those initiatives work best as part of a connected revenue system. Many manufacturers start by asking about CRM, websites, or marketing, but the real value comes from aligning those tools with strategy, sales processes, and reporting. As part of building a complete revenue engine, these capabilities are often implemented together.

Do we need to replace our current marketing team or sales process?

No — the goal is to strengthen the systems behind your existing team. Many manufacturers already have capable people in place, but they lack the structure, tools, and alignment needed to operate consistently. When the right systems are installed, marketing and sales can perform at a much higher level.

Is this just another marketing program or agency relationship?

No. This isn’t another marketing program or agency relationship. Manufacturing Growth Lab (MGL) helps manufacturers install a simple revenue system that aligns marketing and sales. Most companies get the core system in place in about 90 days , and we do the heavy lifting — strategy, CRM setup, messaging, reporting, and sales alignment. Your team provides input. We build the system so it actually runs.

What if we’ve already tried marketing initiatives that didn’t work?

That’s common. Many manufacturers have invested in websites, campaigns, or agencies without seeing meaningful results because the underlying system was never addressed. When strategy, systems, and execution are aligned, those initiatives begin producing measurable progress.

Sales & Marketing Operations for B2B Manufacturers

Marketing Gold Standards · Pillar 1 of 2

Reporting & Analytics

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Reporting includes all key marketing channels and tactics.

Yes Partial / Unsure No

Reporting metrics are agreed to by sales and marketing leadership.

Yes Partial / Unsure No

Reports properly track lead generation efforts.

Yes Partial / Unsure No

Marketing Gold Standards · Pillar 2 of 2

Goals, KPIs & Benchmarks

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Marketing goals are SMART goals.

Yes Partial / Unsure No

Marketing goals are set and recorded.

Yes Partial / Unsure No

Marketing goals are defined in writing and clearly tied to a return on investment (ROI).

Yes Partial / Unsure No

Sales Gold Standards · Pillar 1 of 2

Reporting & Analytics

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Reporting includes key KPIs per salesperson and are aligned with their role description and accountabilities.

Yes Partial / Unsure No

Reporting metrics are agreed to by sales leadership.

Yes Partial / Unsure No

Reports properly track pipeline stages and pipeline revenue.

Yes Partial / Unsure No

Sales Gold Standards · Pillar 2 of 2

Goals, KPIs & Benchmarks

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Sales goals are SMART goals.

Yes Partial / Unsure No

Sales goals are set and recorded.

Yes Partial / Unsure No

The Great 8 Revenue Scorecard

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Reporting & Analytics

Goals, KPIs & Benchmarks

Reporting & Analytics

Goals, KPIs & Benchmarks

Your Initial Great 8 Score

Build the System Behind Smarter Growth.